What Americans are giving up to afford ACA health insurance, according to a new poll
“Sometimes I don’t even take my medicine,” said the 48-year-old truck dispatcher in
About 8 in 10 Americans, like Brown, who re-enrolled in Affordable Care Act marketplace coverage say their health care costs are higher this year, including about half who say their costs are “a lot” higher, according to a new survey from the health care research nonprofit KFF. A main reason for increased costs was the
For Brown and others, those spiking costs are having real impacts on daily life. Of the 1,117 Americans surveyed who had ACA marketplace coverage in 2025, including those who dropped coverage or changed plans, about 55% said they’re planning to deal with health care costs by cutting spending on food and other basic household needs.
The new poll, which was conducted in February and March and followed up with respondents from a survey conducted last year to learn how they're grappling with health insurance now, offers a glimpse at how
Many ACA enrollees are anxious about medical costs
Last year, Brown paid zero dollars toward her health insurance premiums. This year, her new plan costs
Brown said she learned this week that her new refill of medicine was going to cost more than
Anxieties about unexpected medical costs are acute, the poll shows. About three-quarters of people who had ACA insurance last year now say they are “very” or “somewhat” worried about paying for emergency care or hospitalization, while about half said the same about routine medical visits or prescription drugs.
Some enrollees switch to lower-tier plans, while others drop coverage entirely
Most of last year's enrollees, about 7 in 10, stayed on ACA health insurance — but that includes about 3 in 10 who changed plans within the marketplace. Meanwhile, about 2 in 10 became eligible for coverage through their employer, Medicare or Medicaid or purchased insurance outside of the ACA marketplace, which tends to be less comprehensive.
About 1 in 10 of last year’s enrollees said they dropped coverage altogether and are now uninsured, the poll shows.
Many enrollees blame health insurance companies and politicians
About 7 in 10 returning ACA enrollees facing higher costs say they blame health insurance companies “a lot," while just over half put “a lot” of blame on Republican lawmakers, President
Respondents who identified with a political party and saw costs rise overwhelmingly blamed the opposing party’s lawmakers “a lot."
Mako said he’s not convinced by the ideas
“I think they’re just sales gimmicks,” he said. “The subsidies should be back.”
—
The KFF poll was conducted



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